Materiality Issues

WILL GROUP’s materiality issues

Discovering triggers for change and opportunities for growth.

Making triggers for change available to all kinds of people, discovering abilities that the individuals themselves have not noticed, and providing opportunities for growth.

We regard the various people who work in the Group to be the source of our value creation, and we believe that their growth as individuals will lead to the growth of the Group.
For that reason we provide extensive educational opportunities that are tailored to the abilities and roles of the individual.Through these educational opportunities, individuals raise their skill level and enhance their potential for personal transformation, which provides them with a trigger for moving to a new stage of participation, as well as opportunities for further growth.

Examples of major initiatives

Course being conducted by WILLOF Care Academy, our nursing care qualifications school

  • Operating nursing care qualifications schools to support the acquisition of credentials by nursing care workers
  • Implementing free online courses for the JSDA sales representative qualification
  • Providing Japanese language education for foreign employees
  • Holding well-being workshops open to all employees
  • Implementing coaching training for management
  • Holding team-building workshops
Working for a world of greater gender equality.

We aim to achieve a society in which everybody can participate, irrespective of gender.

We believe that in order for us to achieve sustainable growth, it is essential that we leverage the participation of diverse human resources, rather than allowing our thinking to be dominated by a homogeneous perspective.
In addition to designating the proportion of female employees and females in management positions and other important metrics, we promote the building of LGBT-friendly environments and systems, and seek to achieve a society in which opportunities for participation are not dependent on gender. We are also incorporating diverse perspectives into our decision-making bodies, broadening the areas in which people with diverse characteristics can participate, and creating new services.  

Examples of major initiatives
  • Providing employment opportunities irrespective of gender
  • Launching projects to promote the empowerment of women
  • Holding lectures on gender differences
Changing working styles, and creating decent work.

By believing in the potential of all our people, increasing opportunities for work and diverse working styles, we facilitate job satisfaction.

We seek to transform the world into one in which people who were previously restricted by their working hours and work location can choose from a variety of working styles to work the way they want.
Not only will we create employment opportunities by increasing the diversity of working styles but we will also facilitate job satisfaction by enabling people to choose a working style that fits their lifestyle and life stage.

Examples of major initiatives

WILLOF WORK, Inc. Representative Director and President Takashi Tsugeno and Director Kenji Matsuyama discussing the ideas behind the brand vision

  • Establishing the new “Chance-Making Company” brand vision
  • Providing the “ZaITact” service for supporting call-center work at home
  • Promoting diverse working styles, such as those with fewer days or shorter working hours, those involving working from home, or those that do not forbid secondary employment
  • Implementing quarterly well-being surveys
  • Establishing the WILLOF Foundation for the purpose of bringing about the “Chance-Making Company” and contributing to society
Creating the tomorrow in which we can choose what we want to do rather than what we can do.

We will provide support and opportunities for equal participation by all, irrespective of age, nationality, disabilities or other characteristics.

In order to create new opportunities without allowing ourselves to be restricted by our current area of business, we believe it is important to accept a variety of viewpoints and values.
For that reason, by supporting participation irrespective of age, nationality, disabilities, or other characteristics in order to eliminate inequality, we facilitate the personal development of all kinds of people.

Examples of major initiatives
  • Establishing WILLOF CHALLENGE, Inc. to promote employment of people with disabilities
  • Operating the “ENPORT” service for providing living support to foreigners, such as helping them find places to live
  • Supporting employment for foreigners through the technical intern and skilled worker systems
  • Providing employment opportunities for a wide range of age groups
Bringing positive change to the world with our partners.

Working with all kinds of partners,
we will bring positive change to the world.

It would not be feasible for us to tackle all of our goals on our own, and so cooperation with partners is essential.In order to explore resolutions not only of our own “materiality” issues but also of various social issues, we will cooperate with partners to bring positive change to the world.

Examples of major initiatives

Foreign technical interns who came to Japan from Myanmar

  • Providing employment and living support for foreigners by cooperating with sending organizations located overseas
  • Providing support for children, including career advice and a safe place to spend time, through the activities of the employee-driven “WILL Heart Association” voluntary organization
  • Creating employment by establishing and operating call centers for the purpose of revitalizing regional economies
  • Investing in startups through corporate venture capital initiatives
  • Providing support for digital transformation (DX) to small and medium-sized enterprises in Kitakyushu City by utilizing human resources in the IT sector

Process for identifying “materiality” issues

Based on the SDG Compass developed by the GRI, United Nations Global Compact and World Business Council for Sustainable Development (WBCSD), we identified the materiality issues related to the Group.

  • STEP1

    Using matrices to organize SDGs and businesses

    An inventory of the business activities of the Group was taken, identifying approximately 500 initiatives related to SDGs.These were organized into the 17 goals and 169 targets of the SDGs.

  • STEP2

    Value chain mapping

    While consulting various guidelines, we extracted risks and opportunities in the value chain for the business activities of the Group, created a mapping using the metrics of “likelihood of occurrence × severity” and “societal benefits × economic benefits,” and identified the initiatives that the Group should prioritize.

  • STEP3

    Interviews with stakeholders

    For the priority issues identified during the value chain mapping of Step 2, interviews with stakeholders such as employees, temporary staff, clients and shareholders were held using survey questionnaires.

  • STEP4

    Identifying value to society

    Referring to the Group’s “Mission, Vision and Value” and the outcomes of the interviews with stakeholders, we clarified the value provided to stakeholders and identified the value provided to society by the Group.

  • STEP5

    Identifying “materiality” issues

    Based on Steps 1 to 4, “materiality” issues for the Group were identified from among the 17 goals of the SDGs.
    For the identified “materiality” issues, we also expressed the worldview that we wish to achieve for each goal in relation to the value to society and the Group’s “Mission, Vision and Value.”