Business Strategy

Changes in the external environment

The HR industry is constantly evolving and being influenced by political, economic, social, and technological factors. Among these, we believe that the external environment surrounding “work” has the most significant impact on the WILL GROUP's business model.

Business Model

The WILL GROUP is comprised of the parent company and 46 subsidiaries (11 domestic, 35 overseas) engaged in the HR business with a focus on temporary staffing, outsourcing, and permanent placement. In order to ensure that we continue to be chosen by our customers amidst intensifying competition, we aim to specialize in specific business segments and bolster service quality in those categories. Domestically, our business segments include sales floors at consumer electronics stores, call centers, food production and other factories, nursing care, and construction. Internationally, we provide services to relatively stable sectors, such as government.

Permanent employee staffing service (non-fixed term)

This business model involves temporarily placing our permanent employees at other companies. We receive staffing fees from these companies based on dispatch staffing contracts and pay our personnel salaries under permanent, non-fixed-term contracts. What distinguishes this business is that the employment relationship is separate from the chain of command at the host company, and we sign permanent, non-fixed-term employment contracts with our employees.

Foreign talent management service

This business model is to provide employment support for companies taking in non-Japanese workers and to provide daily life support for non-Japanese workers. We receive outsourcing fees based on business outsourcing agreements (service agreements) signed with companies. What is distinctive about this business is the complex nature of management and operations from hiring through follow-up.
*For more information, see the WILLOF WORK, Inc. corporate site, “Recruiting Non-Japanese Workers”

Fixed-term staffing service

This business model is to dispatch temporary workers to companies. We receive staffing fees from companies based on temporary staffing contracts and pay the temporary workers salaries based on employment contracts. What is distinctive about the business is that the employment relationship is distinct from the chain-of-command at the host company.

Outsourcing (commissioned work)

This business model involves taking on outsourced contracts for entire projects from companies (who order these projects) based on commissioned work agreements signed with companies. The contractor company performs the work operations for the ordering company, under the chain-of-command of the contractor and with the contractor being accountable for the work. What is distinctive about this model is that the ordering company is not involved in the chain-of-command and does not issue work instructions.

Permanent placement

This business model matches job seekers with companies for employment as a “Paid Employment Placement Services” as per the Employment Security Act. Companies request that we find personnel for an opening, and we introduce them to job seekers who fit their opening. We then receive placement fees from companies based on permanent placement contracts signed with companies.

Portfolio Changes

Previously, our core businesses focused on fixed-term staffing services and outsourcing (commissioned work). Moving forward, we will prioritize expanding our permanent employee staffing services and foreign talent management services. Our aim in expanding these businesses is to achieve higher profit margins, improved retention rates, faster market growth, and better alignment with existing assets.
Rather than relying on a workforce of fixed-term employees with high turnover due to ongoing labor shortages, we will leverage the skills developed through fixed-term staffing to grow our permanent employee staffing services and foreign talent management services, which offer higher profit margins and better staff retention. This shift will drive greater profitability across the entire company.