Profit Maximization Areas

Overseas

Business Activities

This business segment primarily offers HR services, including temporary staffing and permanent placement, with a focus on Singapore and Australia. Our temporary staffing services mainly serve government and municipal agencies, which are less influenced by economic fluctuations. For permanent placements, we operate across a wide range of industries, including finance and ICT (information and communications technology).

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Countries We Operate In

Future Direction

The demand for placing temporary staff post-COVID-19 has run its course, so we will capitalize on new opportunities that did not exist before the pandemic by increasing our workforce of consultants. Our aims are to raise the percentage of revenue coming from permanent placement sales by 3% in fiscal 2026, compared with fiscal 2023, and to improve our operating margin. To create sturdy foundations not susceptible to economic fluctuations, we will continue to expand our temporary staffing services in areas such as government and municipalities. At the same time, we will develop a retention plan for sustainable growth as well as a succession plan for the founders and second-generation managers of local subsidiaries being succeeded by the third generation.

Nursing Care Support

Business Activities

This business segment provides services to companies operating nursing care facilities by contributing to their stable operation, including temporary nursing and temp-to-hire staff, as well as permanent placement. We also operate the WILLOF Care Academy, a school for nursing care qualifications that handles initial and advanced training for caregivers that is designed to augment worker skills and provide career support.

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SWOT Analysis

Future Direction

We will strengthen the specified skilled foreign talent field by focusing on providing Foreign Talent Management Services, since expanding the acceptance of skilled workers from overseas is essential for addressing the overall labor shortage in the nursing care industry, and where significant market growth is expected. At the same time, we will develop our WILLOF Care Academy—operating at six locations: Shinjuku, Yokohama, Osaka, Hiroshima, Kitakyushu, and Fukuoka—as in-house training centers, by establishing satellite campuses within client facilities. This expansion is intended to boost the ease of acquiring certification not only for our clients’ employees, including temporary staff and overseas workers, but also for the staff of other corporate facilities in the area, ultimately increasing the recognition of our service brand and our evaluation within the market.

Sales Outsourcing

Business Activities

This business segment focuses primarily on supporting the market growth of customers’ products and services in retail electronics stores, clothing stores, and similar businesses, as well as planning and operating campaigns for major IT-related companies. For our sales support services for retail electronics stores, we focus on mobile devices such as smartphones. Our temporary staff are deployed to work in certain areas, such as customer service, product explanations, application processing, management of sales staff, and the collection and reporting of sales information. We also provide permanent placement, business outsourcing, and promotional services for sales events and campaigns.

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SWOT Analysis

Future Direction

We will focus on expanding our sales support and our presence in the clothing industry. For sales support, we will streamline our drives for using social media and referral-based hiring through dedicated projects to strengthen our ability to supply human resources. We will also improve our management strategies, boosting operational efficiency and ensuring uniform excellence. In the clothing industry, we intend to increase our visibility in physical stores and enhance the operations of our sales agency. Further, we are venturing into innovative areas, including marketing and sales agency services that leverage the potential of the metaverse.

Call Center Outsourcing

Business Activities

In this business segment, our services are aimed at fostering trust between customers and their customers in companies operating call centers or for providing telemarketing services. We also provide temporary staff and permanent placement for administrators in offices and other settings. Within the call center segment, our primarily focus is on telecommunications companies, business process outsourcing (BPO) providers, and financial institutions. We provide temporary staffing and permanent placement for a range of tasks, including distributing information, logistics, after-sales services, and consultations, as well as handling and resolving customer’s inquiries and complaints. Further, we own and operate our own call centers in multiple locations (Kochi, Koriyama, Yamagata, and Kanazawa Cities), where we also handle customer telemarketing services on behalf of our clients.

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SWOT Analysis

Future Direction

We will focus on growing our presence in the financial industry and on business outsourcing while developing services in new areas. In the financial industry, we will provide support for obtaining financial qualifications such as licenses and certifications for sales representatives and financial planners, while strengthening our support for improving the skills of temporary staff. For business outsourcing, we will conduct training for our nationwide employees, standardizing our outsourced sales operations to enable cross-selling, not only for temporary staff but also for outsourced personnel. For new business areas, we will develop monetizable services from contributions such as the YUMEIKU preliminary training service and the comprehensive information portal site for call centers called Konne Navi.

Factory Outsourcing

Business Activities

For this business segment we provide services for boosting our clients' productivity for manufacturing processes in industries such as food, electrical equipment, electronic devices, transportation equipment, chemicals, pharmaceuticals, and metals. Our expertise is in offering technical solutions and talent management know-how. We focus on relatively recession-resistant areas, with a particular emphasis on the food manufacturing industry. Our services cover temporary staffing, permanent placement, and business outsourcing for, among others, production, inspection, quality control, sorting, and packaging. We also offer support and management outsourcing services for the anticipated increase in the future for workers from overseas.

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SWOT Analysis

Future Direction

To boost revenue through the Foreign Talent Management Services, we will ramp up the number of sales consultants to increase orders and strengthen alliances with local corporations, schools, and other organizations for more local recruitment. To expand business for permanent employees on assignment for non-fixed term staffing service, we will apply the recruitment expertise we have developed in the construction management engineer and sales outsourcing areas to outsourcing for factories.